Using MySpace and Facebook to promote your nightclub is getting out of control when I begin to receive 300+ “invites” per week to events. Promoters are abusing these “tools” and not using them correctly which …

What is it like to be Justice? After watching their November 2008 documentary film “Justice: A Cross The Universe” I think I have a better idea. The film was 60 minutes of behind the scenes …

Mintel International Group, a market research company,  produced a report on the United States nightclub market. From the table of contents and summary, the report looks very thorough. Unfortunately, I do not have the full …

The Management at D.C.’s Shadow Room Nightclub must have “superior customer service” at the top of their list…or they discovered a new way to boost bar sales. Either way, they are in the running for …

Can you get rich promoting sponsored events? It depends on your clients. Working with Diesel and Grey Goose leaves more room for you to make money then if you were to promote events for Walmart and Pabst Blue Ribbon. Why? Because the crowd that Diesel and Grey Goose want to attract are more in demand, and harder to reach, then Walmart and Pabst Blue Ribbon. The “luxury brand” is able to pay you more for your efforts because the service has a greater impact on their bottom line because their profit margins are higher on the goods the sell.